According to Digitimes, entry-level PC products with the new chips will appear market in October 2016, according to sources from the upstream supply chain.

These will be Inexpensive PCs and mini PCs using Intel's Core i3, Pentium or Celeron processors which are popular in Southeast Asia and Latin America.

Intel’s cunning plan is to get users to replace the more than 500 million existing PCs which have been used for more than five years.

Intel is peddling its the 14nm Braswell-based SoC processors for the entry-level PC market, succeeding the 22nm Bay Trail. Intel will release upgraded versions of the Braswell processors in the first quarter of 2016 for desktops, and an upgraded one for notebooks in the second quarter. Apollo Lake-based processors will replace Braswell and adopt a dual/quad-core design, 14nm process and Gen9 GPU, and support Ultra HD output, USB Type-C and eMMC 5.0.

It seems that Chipzilla thinks that Apollo Lake will do better than Braswell at capturing the hearts and minds of those who don't think they need a PC.