Intel and Lady Gaga were both involved in the 58 Annual GRAMMY Awards which was supposed to be a homage to David Bowie.
According to Chipzilla’s press release “The breakthrough performance demonstrated the power of technology to elevate an artist’s ability to deliver an amazing on-stage experience in ways never before imagined.”
Lady Gaga said she liked to do things that integrate technology and art with powerful experiences.
“I think that this collaboration with Intel has been very different than anything I have done before. They have really given me so much amazing technology to play with.”
Intel and Gaga create a show with visuals and interactive content that responded in real time to Lady Gaga’s every movement and command.
Specialised hardware powered by Intel Xeon, Intel Core and Pentium® processors provided the requisite high performance to choreograph the lighting, audio and projection systems in perfect harmony with Lady Gaga.
Other things included Digital Skin which was an “animated face” was developed for Lady Gaga that allowed her to take on a number of iconic looks all in a single performance in real time.
Intel’s highest performing processors were used throughout the development of this part of the performance, accurately tracking her facial movements while the “digital makeup” was adapted and displayed onto her instantaneously through a projector powered by a 6th Generation Intel Core processor-based desktop.
Lady Gaga was given the power to control how she appeared on a beautiful large LED wall. Her Intel Curie module-based ring generated the real-time effects as she rotated and animated her wrists and arms, while Intel Xeon processor-based media servers generated the live content.
Intel Robotics were behind Gaga’s rose gold piano as three Intel Atom processor-powered robot arms danced as one to add unexpected motion effects.
There were also some Interactive Holograms to allow Lady Gaga to generate a beautiful three-dimensional hologram of Bowie.
Steve Fund, senior vice president and chief marketing officer at Intel:
“Intel is on a journey to create and share the amazing experiences that our technology enables. This performance has set a new precedent for live music experiences and is a major milestone for Intel and the Grammys.”
