Published in PC Hardware

Intel joins Trump on factory spin

by on09 February 2017


Reality out to lunch


This week US president Donald Trump and the Intel CEO Brian Krzanich got together to pretend that Chipzilla was bowing before his glorious orangeness’s demands to set up US factories.

Intel chief executive Brian Krzanich was photographed announcing he was going to invest $7 billion in a factory employing up to 3,000 people.

The factory will be in Chandler, Arizona, the company said, and over 10,000 people in the Arizona area will support the factory.

However, it is pure spin as the plan was mostly already built but was put on hold because Chipzilla didn’t need it. Krzanich confirmed that the investment would take place over the next three to four years.

Yep this was the seven nanometer plant which has been on the drawing board for years, Krazanich knows it and we assume that Trump knows it too. So, what game is being played here?

For one most of the comments Krzanich made at the meeting are singing from the Trump hymn sheet.

"America has a unique combination of talent, a vibrant business environment and access to global markets, which has enabled US companies like Intel to foster economic growth and innovation," Krzanich said in a statement.

"Our factories support jobs — high-wage, high-tech manufacturing jobs that are the economic engines of the states where they are located."

After the announcement, Trump tweeted his thanks to Krzanich, calling the factory a great investment in jobs and innovation.

Intel has been slammed by Trump-friendly rags such as Breitbart, for laying off thousands of staffers, despite an influx of visa requests. It might be that Krzanich wants to do his best to appear to be following the Trump line and Trump needs to create the impression that big tech companies are listening to his words of wisdom.

Last modified on 09 February 2017
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