Published in PC Hardware

Chipzilla gearing up to drop prices

by on24 June 2019

Temperature’s Ryzen at Intel HQ

The dark satanic rumour mill has manufactured a hell on earth yarn claiming that Intel is going to drop its prices in a move to spoil AMD’s Ryzen 3000 launch.

AMD’s full Ryzen 3000 family of processors arrive in two weeks and there are serpentine mutterings in Chipzilla’s HQ that they will have a bad effect on Intel chip sales.

The company is reportedly planning to reduce the price of its eighth- and ninth-generation CPUs by 10 to 15 percent.

The report comes from DigiTimes, citing sources from motherboard makers. It claims Intel has already notified its downstream PC and motherboard partners about the processor price drops, which could see anything from $25 to $75 knocked off the CPUs.

This means that the enthusiast eight-core/16-thread Core i9 9900K will be one of the chips to see a price reduction, as will the i7-9700K, and the i5-9600K. We’ll have to wait and see how much any potential changes affect the retail market, as they may be aimed more at OEMs.

AMD said its upcoming processors, based on the new Zen 2 cores, offer comparable performance against Intel’s equivalent CPUs when it comes to gaming while outperforming them in various single and multi-threaded benchmarks and being more competitively priced.

The 7nm chips also have lower power consumption and come with PCIe 4.0 support, which enables devices such as Gigabyte’s "Aorus AIC Gen4" SSD card that can reach 15 GB/s.

Intel has been stuck on 14nm for nearly five years, having only just announced 10nm Ice Lake-U laptop chips at Computex, with its 10nm desktop CPU not set to arrive until 2022.


Last modified on 25 June 2019
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