Panasonic's new lineup of OLED and mini-LED TVs with Fire TV built-in includes the Z95A OLED TV (65 inches), the Z85A OLED TV (65 and 55 inches), and the W95A mini-LED series (55, 65, 75, 85 inches).

With Fire TV built-in, Panasonic's new OLED and mini-LED TVs will allow you to enjoy streaming and live TV channels, apps, and personalised recommendations on one main home screen.

With the new Fire TV Ambient Experience, when you're not actively watching content, you can turn your TV into an always-on smart display that showcases art, personal photos, and glanceable information like calendars and reminders through customisable Alexa widgets.

These new smart TVs feature native Alexa integration for seamless voice control. You can use your voice to launch apps, search for content, control smart home appliances, and more. The Z95A OLED TV even features far-field voice control, allowing you to access voice-based features without using the remote. The new smart home dashboard will allow you to monitor and control your connected home ecosystem easily.

Thanks to the new SoC in the Z95A OLED TV model, you can enjoy improved streaming quality and superior streaming noise reduction using the power of AI. All the latest TV models support Dolby Vision IQ Precision Detail to reveal extra details in your viewing content. This new feature adjusts the light levels in each screen area to draw out more detail without boosting the brightness to a level that will make the content look washed out.

Also, these new OLED TVs now support a 144Hz refresh rate, enhancing the gaming experience. The new True Game Mode improves colour accuracy for improved visuals during gaming.