XFX’s new Double Dissipation cooler does a great job and manages to keep noise very low. We could hear the fans under load but they were anything but loud. The DD R9 280X 1000M is quieter than the GTX 770 and it’s much quieter than the old HD 7970. We did not notice any sudden fan speed fluctuations, either. The GPU temperature goes up to 72 degrees Celsius during intensive gaminig and that is great taking into consideration the relatively low amount of noise.