A new company called Sinful Robot is starting to develop what it calls “fully-immersive erotic encounters” in what might be the virtual reality sex product.

The new company, is producing the game for the virtual reality headset, the Oculus Rift, which is currently in development. Co-founder and creative director Jeroen Van den Bosch said that the first software will be an erotic adventure game and comes on the back of the creation of the Rift headset.

He told Fox News that he had been waiting for many years for technology to become immersive enough so it tricks your brain to accept the virtual reality as reality, but the Rift does really do that. Van den Bosch is looking to recruit 3D programmers, artists and animators in anticipation of the Rift’s pending release so to speak.

The Oculus Rift first made waves back in June when John Carmack, founder of id Software and the creator Doom, Wolfenstein 3D and Quake demoed the tech at the Electronic Entertainment Expo.