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IBM launches email with social media twist

by on19 November 2014



The IBM Verse

The men in suits at IBM have shown that they can be just as social as the next guy by launching a new e-mail application for businesses that integrates social media, file sharing and analytics.

Of course, there is a slightly darker spin on the new application – it hopes to learn a user's behaviour and predict interactions with co-workers.

Apparently Biggish Blue wants to shift its focus to cloud computing and data analytics from the hardware services and it thinks knowing everything about works is the way forward.

Dubbed IBM Verse, the new email service includes a built-in personal assistant that can learn from a user's behaviour and draft responses to e-mails based on similar previous interactions.

It also allows users to transform e-mail content into threads for blogs and social media, view the relationships between different employees in an e-mail, mute a chain and search through attachments.

The e-mail' s interface connects to a user's most frequent contacts, schedule and lists of assignments to a dashboard for easy access.

IBM's general manager of social solutions, Jeff Schick said that the service changes the email game and is not just incremental improvements in e-mail/

IBM's enterprise mail service, known as Notes, is used by 25,000 companies worldwide and more than 50,000 use IBM's social platform for businesses, IBM Connections. The company hopes IBM Verse will eventually replace Outlook.

The free initial model will include limited mailbox sizes and file sharing. A paid version with additional features and data allowance will be available in January 2015.

Unlike Google, IBM Verse will not sell the data it gathers about users to advertisers, a selling point critical for businesses concerned about privacy and security.

The service is delivered through cloud computing and will be available in IBM's Cloud Marketplace.

 

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