A pair of jeans designed by Betabrand and security software company Norton will include a lining of radio frequency identification (RFID) blocking material.

The big idea is to prevent a trend the two companies are calling “digital pickpocketing.” According to the crowdfunding page for the jeans, the two companies claim “that more than 10 million identities are digitally pickpocketed every year” and “70 per cent of all credit cards will be vulnerable to such attacks” by 2015.

The READY Active Jeans will include this material on both a front and back pocket where you would store credit or debit cards in a wallet. In addition, a Work-It Blazer for women will include one pocket lined with the blocking material. The regular MSRP on the jeans is priced at $168 and the blazer is priced at $198. However, both can be funded at a discount on the Betabrand site. Betabrand expects to ship the jeans during late February and the blazer during mid-March 2015.

Actually if you are worried about this sort of attack you don’t need a set of jeans to block the signal. There are a number of RFID-blocking wallets carried by online retailers as well as upstart companies that are developing pouches and cases with similar fabric specifically for smartphones.