The range is impressive complete with picture enhancing technologies, beautiful and sleek design and a smarter TV experience. Price are not bad either ranging from $479.99 for a 40"set to $7,999.99 for a 75" monster.
They are powered by the new 4K Processor X1, and the entire lineup offers better picture quality from any source with improved contrast, colour and clarity. Behind the scenes the whole lot runs on Android TV with MediaTek SoC which we have mentioned before.
Taka Fujita, vice president of home entertainment and sound at Sony Electronics said that the Sony has always been the leader in 4K.
For 2015, Sony will offer six new series of 4K Ultra HD TVs. The X830C, X850C and X930C/X940C are available for pre-order today and will ship in May. The X900C/X910C will be available this summer. The new models join the X950B and X800B, a line of 4K Ultra HD projectors, including the VPL-VW350ES and the 4K Ultra Short Throw Projector, and an extensive list of sound products to provide consumers with more choices than ever to create an ideal home entertainment experience.
"With screen sizes starting at 43" and going up to our 180" large screen 4K projectors, Sony's new lineup offers a 4K solution for almost every room and situation," added Fujita.
The X930C and X940C series will also be compatible with High Dynamic Range (HDR) content via a network update this summer. HDR is an emerging video format that can display a wider range of brightness levels which will allow content creators, such as movie directors, to expand their range of creativity. HDR content will be available from major video service providers like Amazon and Netflix this year. With Sony's unique technology, X-tended Dynamic Range™ PRO (75-inch model) and X-tended Dynamic Range (65-inch model), customers can enjoy a peak brightness of LED as well as deeper blacks, providing them with a superior viewing experience compared to that of normal HDR video sources as well as any other video source.
Pricing and availability
The X830C, X850C, X930C and X940C 4K Ultra HDTVs are available for pre-sale today, and will be on-sale in May at store.sony.com, amazon.com/sony, bestbuy.com and other authorized dealers nationwide.
The 2015 HDTV series (R510C, W800C, W850C) are also available for pre-sale today, and will be on-sale in May at store.sony.com, amazon.com/sony, bestbuy.com and other authorized dealers nationwide.
The X900C and X910C will be available this summer, pricing to be announced.
4K Ultra HD TV series
Model Price Sizes
X830C $1,299.99, $1,599.99 43" class (42.5" diag),49" class (48.5" diag)
X850C $2,199.99, $3,499.99, $4,999.99 55" class (54.6" diag) , 65" class (64.5" diag), 75" class (74.5" diag)
X900C TBA 55" class (54.6" diag) , 65" class (64.5" diag)
X910C TBA 75" class (74.5" diag)
X930C $4,499.99 65" class (64.5" diag)
X940C $7,999.99 75" class (74.5" diag)
2K HD TV series
Model Price Sizes
R510C $479.99, $529.99 40" diag.48" class (47.6" diag.)
W800C $999.99, $1,299.99 50" diag.,55" class (54.6" diag)** 55" class pre-sale begins in June
W850C $1,899.99, $2,999.99 65" class (64.5" diag), 75" class (74.5" diag)