AMD's general manager for Greater China, Xiaoming Pan has been wining and dinning the Chinese press talking up the sixth generation of APU products "Carrizo" with its "high performance APU" system-on-chip (SoC) design.

He was telling them that it was the first mainstream performance level products, low power consumption, small size, bring great convenience to ODM and OEM development.

Pushing this makes a lot of sense in China where the cheap and cheerful market relies on low power and small size products.

Less logical was his mention of the next-generation flagship product Radeon R9 Fury X and R9 300 series of new graphics cards, Pan Xiao-ming claimed that the "Fiji" GPU chip AMD Radeon R9 Fury X cards for the industry has brought "a revolutionary innovation."

While it is hard to imagine anyone in China actually paying that much for a card, Pan appeared to be more focused on touting the benefits of on-board HBM wafers stacked high bandwidth memory technology.

In the server market, AMD is seeing its deals with ARM as a way into China, Pan Xiao-ming also suggested that as far as the server market was concerned ARM and x86 architecture did not conflict.

AMD will launch its first products based on the ARM architecture, code-named "Seattle" and the synchronization will work closely with the ecosystem and promote the progress of the overall ecosystem of ARM server; at the same time next year, AMD will re-enter the x86 high-end server market.