Published in News

Acer sees monitor market stabilise

by on22 May 2017


Expects to make a bob or two


While global demand for LCD monitors is as depressing as US politics, Acer expect its LCD monitor shipments to be stable in 2017.

Acer Display business general manager Victor Chien said that the average selling price (ASP) will increase because of a stronger focus on gaming models.

Chien said that increasing LCD panel quotes have caused small- to medium-size monitor prices to rise, affecting demand for this type of monitor.

Global monitor sales in 2017 will decline 4-7 percent compared to 2016 since consumers shopping for monitors in this size segment are more price-conscious.

As for trends for the monitor market, large-size and curved monitors will continue to be the key development directions.

Currently, small to medium-size models refer to monitors smaller than 21.5-inch, while the mainstream size is now 24-inch and growing larger.

Curved monitor demand is increasing and while they used to be one percent of Acer's shipments, but the percentage is now three percent.

He said that the pricing trend will depend on LCD TV sales and panel suppliers' business directions. For example, Sharp's business strategy has changed after the takeover by Foxconn.

Acer also expects its gaming monitors to drive shipment growth and its newly announced Predator X27 gaming monitor featuring Nvidia's G-Sync HDR, Acer's HDR Ultra technology and Ultra HD resolution support, is expected to stimulate demand from the gaming market.

Last modified on 22 May 2017
Rate this item
(0 votes)

Read more about: