In response to Nvidia's GeForce Partner Program (GPP), Asustek Computer has planned a new gaming brand series called Ares. It will be used to market its AMD-based gaming products, while its Republic of Gamers (ROG) will be dedicated to machines with Nvidia-based hardware.

According to a Chinese-language Apple Daily report, the vendor will start implementing the new brand plan in mid-April. Currently, AMD's share in the discrete graphics card market is 30 percent against Nvidia's 70 percent. AMD has seen shipments picking up in the past few years and the latter is hoping GPP will help prevent AMD's advance, the paper noted.

Micro-Star International (MSI) and Gigabyte Technology so far have not yet made firm plans for Nvidia's GPP, the paper added.

Some other rumours suggest that brand could be called Arez which sounds similar but cannot be confused with Greek god which makes its face-of with a Roman vengence demon less interesting.