The Apple infected US press has gone wild over the fact that Steve Jobs has actually admitted he is sick.

A sentence like, and I kid you not, "The most famous pancreas in America is the one belonging to Apple CEO Steve Jobs" are being used throughout the news wire. Hacks throughout the world are googling the word Pancreas to find out what is ailing the Apple Messiah. It is worth mentioning that Jobs didn't mention the C or the P word in his entire email to the world.  Instead he just said he had been sick because his hormones were a little out of balance. Apple shares, which took a dive on the news, recovered and everyone was happy.

However as the Google hacks point out Jobs had surgery in 2004 to remove a malignant tumour in his pancreas, an organ responsible for producing hormones and enzymes that are vital to the digestive and metabolic system. According to Jobs his hormone imbalance was "robbing me of the proteins my body needs to be healthy" and all he had was a nutritional problem. The question is why does anyone give a monkey's about Jobs being ill. The only story that tabloids should be writing that involve the word hormones and Steve Jobs is if he decided to have a sex change.

Yet more tabloid spaced is being spent looking at the head of what is after all a technology company. What has made the head of a technology company so famous that people are about him more than perhaps Patrick Swazie who has the same illness and at least has an element of being really famous.

Really the head of a technology company should be able to step down when he is feeling a bit ill and rest up a bit.  However Steve has pushed the Messiah button, not only among fan boys but also amongst the increasingly Apple motivated press. He has created an image of 'cool technology' which as made a generation of people feel good about themselves.  There is no logic behind this, because as I have said before, Apple is just as evil as Microsoft and other technology companies it has just convinced people it has their best interests at heart. But while Jobs probably does not want to be a Messiah, there are legions of people with no perspective on life, who believe he really is.

Unfortunately the shelf life of Messiahs is really short. There are few messiahs that retire after their job has done to their palatial mansions.  Normally the way is feet first, on the job, sometimes nailed up by a ruling dynasty. The problem with Steve is that, like many of his shareholders, he does not believe that his empire can run without him.  It is as if he has believed his own marketing and thinks he will continue always.

Personally I would have a lot of respect for Jobs if he quit. It would mean that he would set aside the legions of fanboys, the Apple gizmos, and do something that is more important. Enjoying life and the squillians he has earned.