Adobe, and Microsoft hope to make it easier for users of Adobe’s marketing software to find and target teams of potential customers for business goods the Volish owned LinkedIn.

The big idea is that if an Adobe customer is selling medical equipment to a hospital, for example, the new partnership will make it easier to target tailored LinkedIn ads to all of the people involved in the purchasing decision, such as doctors, technicians and finance managers.

If the marketing campaign works, salespeople could then use Volish sales software to help close the deal.

Adobe senior vice president of digital experience Steve Lucas said that the LinkedIn network was a holy grail for business marketers.

Adobe has in recent years turned to make the software used for marketing campaigns, which use its software.

Microsoft wants to grow a business called Dynamics 365, software used by salespeople to track sales. Its $26 billion acquisition in 2016 of LinkedIn, the most common tool used by sales people was a crucial part of the cunning plan.

Salesforce, the cloud software company that offers both sales and marketing software.

By integrating their systems, Adobe and Microsoft can offer something arguably “a lot broader” than Salesforce.