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Samsung losing market share in mobile chips

by on16 September 2020

Despite trying to expand

Samsung has been trying to expand its mobile processor business over the past year but a new report shows it is continuing to lose market share.

The latest report from Counterpoint Research claims that Samsung’s share in the mobile application processor (AP) market dropped by three percentage points to 13 percent in Q2 2020. This time last year it had 16 percent. Samsung’s market share declined in every region except North America, where its market share increased from nine percent to 16 percent.

It was the top smartphone AP firm in Europe with a 27 percent share of the market.

Qualcomm is still the market leader with a market share of 29 percent. Taiwanese firm MediaTek appears to be breathing down Qualcomm’s neck with a market share of 26 percent, up two percent from last year.

China’s HiSilicon Technologies ranked third in the list, with a market share of 16 percent, up four percentage points from Q2 2019. Apple and Samsung are tied to the fourth position with a market share of 13 percent.

Generally the global mobile processor market declined 26 percent in Q2 2020 due to the COVID-19 pandemic, but 5G adoption is expected to drive the market next year.

Last modified on 16 September 2020
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