The US is famous for believing that it is the only country in the world, but the US demand share for non-US content was higher each quarter in 2020 than in the previous two years, according to data provided to Axios from Parrot Analytics, which measures demand for entertainment content

Parrot Insights analyst Wade Payson-Denney said this trend started in mid-2019, so it pre-dates COVID-19, but the strong upward trend has continued into 2020.

In the third quarter 2020, non-U.S. shows accounted for nearly a third of demand in the U.S. The data shows that US audiences are discovering content from previously unfamiliar markets, like India, Spain and Turkey. The top five international markets in the US by the fourth quarter were the UK (8.3 percent), Japan (5.7 percent), Canada (3.2 percent), Korea (1.9 percent), and India (1.5 percent), according to the Parrot report.

This means that Americans seem to be overcoming their aversion to sub-titles and English regional accents.