According to the announcement, Samsung managed to get a total of 36 awards for Product Design, 10 for Professional Concepts, 11 for Communication Design, 5 for Packaging Design, and 9 for User Experience (UX), User Interface (UI) and Service Design.
The most important iF Desing Award, one called The Gold Award, was given to BESPOKE AX9000N air purifier and BESPOKE City Color Edition.
“It is important to provide differentiated experience to the consumers and add meaningful value to their lives,” said Dontae Lee, Executive Vice President and the Head of Corporate Design Center at Samsung Electronics. “We will make more effort to provide designs that contribute to the society and the lives of our consumers through new insights and innovative approaches.”
The QLED 8K TV got the award in the product category thanks to its impressive infinity screen design with slim bezels.
Unsurprisingly, the Galaxy Z Fold2 and Galaxy Z Flip were awarded for their "unique and innovative user experience of foldable smartphones".
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Samsung also picked up a few awards for its washers and dryers, as well as the new premium projector, called The Premiere.
Samsung was also keen to note that its Eco-Packaging, a sustainable product packaging that facilitates the upcycling of the boxes, has won an award. as well.
You can check out the full list of winners over at the iF Design Award site.
