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AWS boss warns about digital transformation stall

by on11 June 2021

Companies change their minds now things are getting back to normal

AWS is worried that companies are going to stall their digital transformation plans now that the COVID crisis is winding down.

A report into cloud adoption ahead of its 2021 AWS Summit event, which suggests that pandemic has accelerated organisations' digital transformation plans by an average of two years and five months.

The firm surveyed 10,000 senior business and IT decision-makers across France, Germany, Israel, Spain, and the UK, with the aim of understanding digital transformation at speed and how it could continue beyond the pandemic.

AWS’s UK and Ireland manager, Darren Hardman, enterprises that have experimented during the COVID pandemic are experiencing a "reinvention dividend", with these organisations now more resilient and better placed to succeed in the so-called 'new normal.

However, there is some concern that nearly half of them want to return to normal after the lockdown and leave the move to digital to slowly develop.

"It has been interesting actually trying to understand which of the companies were reacting to a short term issue with no intention to carry on, versus those that were actually just accelerating their strategy, because in the data 64 percent of them have told us that they intend to adopt more cloud technologies post-pandemic", Hardman explained.

"And 54 percent of them are now dependent on their cloud to service their customers. Which is interesting, isn't it? Because it shows that their journey to the cloud, even if it started during the pandemic, is something they expect to continue."

The report also suggested that there were plenty of warning signs when it comes to sustaining agility and transformation, including internal challenges. Half of the decision-makers said their organisations still lack an understanding of how to link business problems to technical solutions, 47 percent said employees were resistant to change, and 42 percent said a lack of skills could hold them back.

"It's about having the leadership and the leadership muscle to drive this culture of change in your organisation", Hardman added. "So constantly, as a leader, am I relentlessly trying to seek out the truth to see what competitors are doing in my space to see what customers think about my product or my service, and am I creating the right culture to challenge my own organisation to continually reinvent?"

Last modified on 11 June 2021
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