Ortur will still act as a leading brand for the higher-end products in the engraving machine industry. The company has decided to address the mainstream market in the same industry and offer a price-aware solution. The Ortur Laser Master 2 Pro released last year ended up as a top-rated product. It was praised for its outstanding and stable performance by many small manufacturing enterprises, studios, artists, and engineers.
After placing advanced and mature technology in the middle and high-end/professional market, ORTUR began to consider the needs of more users, especially many users who are ready to try engraving machines for the first time.
ORTUR found that most laser engraving machines on the market are expensive for ordinary users, but the experience is not particularly friendly for beginners. For example, most machines adopt modular packaging, which takes hours or even days to learn, assemble and debug the machine.
That is how the Aufero, a sub-brand, serves the new coming users of the engraving industry with an entry-level engraving machine. This sub-brand model comes at a lower price and more uncomplicated ease of use.
The first king of price / performance models on the market is the plug-and-play Aufero laser 1.
Once a new user is ready to try a laser engraving machine, Aufero Laser 1 sounds like the best choice. Comparable products cost more than $400, while Aufero Laser 1 costs only $199. Meanwhile, Ortur is giving away a free YRR 2.0 - a rotary roller for cylinder engraving - to the first five people who purchase the Aufero Laser 1 every day within the promotion (October 29, 2021, 8:00 am, UTC - November 17, 2021, 8:00 am, UTC). There are 150 pieces in total up for grabs. The winners will be announced on the official website the following day.
Aufero Laser 1 is known for its ease to use. Traditionally, the engraving machine needs a complicated installation and operation. In a typical scenario, it takes more than 30 minutes to install the machine and several hours or even days to debug. However, due to the use of pre-assembled packaging, Aufero laser 1 is much easier. The process is plug and play, and users can finish the complete installation and debug in a few minutes.
Ortur’s engraving machine technology is the most high-end and advanced in the industry. Aufero Laser 1, which inherits Ortur technology has naturally outstanding in performance.
Aufero Laser 1 is equipped with ORTUR’s latest OLM-PRO-V1.2 motherboard. It represents the latest 9th generation motherboard of ORTUR. Compared with the previous generation motherboard, the speed is increased by 10 percent. At the same time, movement is smoother and more delicate, and the carving accuracy is higher. OLF-180 series firmware should be the most advanced in the industry. The grayscale engraving effect has been dramatically improved. The end result is that the photos can be carved very realistically. Aufero Laser 1 performance is far superior to other engraving machines at the same price segment and comparable to other engraving machines of the other brands at a higher price. 
The software and hardware compatibility is also excellent. The machine can work directly without a drive (win7 and win XP do not support drive-free), and it is also compatible with various mature engraving software, such as LaserGRBL and LightBurn. Therefore, no matter what kind of operating system or all kinds of engraving software users use, they can buy it with confidence and use it easily.
Aufero laser 1 can carve objects with a maximum of 180x180mm size.
At the same time, Aufero laser 1 also provides three laser plug heads to meet different engraving needs. One host can be equipped with three laser plug heads. A low budget can also complete various carving tasks. The three laser plugs are:
- Option 1-LU2-2 Laser Module：
- Fixed focus laser module, smaller luminous cavity, and smaller focal spot.
- The lu2-2 laser module is more suitable for engraving high-precision patterns. But its speed is not very fast and is not very suitable for cutting.
This laser plug features high-precision patterns and is suitable for materials with low hardness. Users can engrave their favorite patterns on the mobile phone case, engrave unique characters on bread/steak, engrave photos with wooden boards instead of paper photos, easily complete “paper-cut” paintings with paper, and print their unique marks on leather products such as wallets and belts.
- Option 2-LU2-4-SF：
- Short focal length, smaller focal spot, and high laser energy density.
- With good cutting ability, it is more suitable for carving materials with high hardness, such as stainless steel, and the speed is faster.
This laser module has a good cutting ability. However, it has better carving performance and is suitable for materials with high hardness, such as glass, stone, ceramics, stainless steel, etc. For example, users can carve commemorative patterns on transparent glass to make beautiful artwork for friends; You can also carve personalized images on a small stone slab, a beautiful ornament at home. Small business owners can also carve small pieces of ceramics with the logo of their store. Customers can carve their own business card information on stainless steel iron, making it the most unique and durable stainless steel business card.
- Option 3-LU2-4-LF:
- Longer depth of field.
- It not only has a good carving effect but also is more suitable for cutting thicker wooden boards.
- There is an air assist, so it is not easy to have black edges, but the air compressor needs to be prepared.
This laser module has a good engraving effect and a perfect cutting effect. Users can use some beautiful wooden boards to match their own personalized design and cut them into artworks of different shapes. Of course, in addition to wood, it also supports a variety of materials such as leather, black acrylic, etc. it can also cut these materials into the shape required by users and engrave pattern design. In short, users can be creative and leave the rest to Aufero laser 1.
Multiple protection, worry-free after-sales
New customers to the engraving market care about the worker’s safety. To this end, Aufero laser 1 has designed a four-way safety protection system. First, the laser position protection function (active position protection). When the laser engraving machine is moved horizontally / longitudinally during operation, it will automatically stop the operation of the laser head from protecting the user. This anti-collision technology Ortur was developed as early as 2019. Compared with the anti-collision technology just released by other brands this year, it is obviously more mature and perfect. 
Second, a new laser beam safety watchdog function has been added. In case of a bug in the machine or poor USB connection between the machine and the computer, the laser watchdog will be activated to stop the laser module from outputting laser light to prevent fire hazards caused by out-of-control of the laser module.
Third, exposure duration detection and limitation are set. Suppose the user goes for a coffee or answer a phone in the middle of debugging the laser power, and the machine is not instructed within 30 seconds. In that case, the machine will automatically stop working to prevent any possible safety hazards.
Fourth, it has a safe power control system. When the engraving machine is soft shut down, the mainboard will cut off the current output to the laser module to avoid any hidden dangers. When users use it, they don’t need to pull out the plug manually. After shutdown, the machine will automatically stop the power supply, and the laser will stop working. Therefore, if users are inexperienced novices, meticulous security design may bring them more security. 
In addition, in addition to careful security considerations, the R & D team also comprehensively considered some other areas that may improve the user experience. For example, Aufero laser 1 comes with its own eye protection cover. It does not need to wear goggles when using, and users can observe the progress of laser engraving at any time. 
Aufero offers excellent after-sales support. Users can get a reply within seven days. In the next six months, Aufero will strive to achieve quick feedback within 24 hours. In a word, whether people are newcomers to purchase engraving machines for the first time or experienced sculptors, Aufero’s perfect safety protection and quick after-sales service are the reasons why people can buy engraving machines with confidence. 
Summary: Cost-effective, first choice for entry
Undoubtedly, besides those engraving experts, more amateurs want to have a laser engraving machine that can do DIY at will to realize their own personalized creativity. However, most engraving machines in the market are too professional in terms of price and use threshold. 
This is also the reason why Ortur established the Aufero brand alone. In fact, before Aufero was founded, Ortur received positive feedback from many users relying on various star products.
Below are a few examples of the finished engraving
Let us mention some meaningful customer stories: A coffee shop owner used Ortur laser engraving machine to make personalized advertisements, becoming famous among customers in big cities.
A French Wine Manor owner used the Ortur laser engraving machine to engrave his own mark on the wine barrel.
A Hollywood filmmaker used Ortur laser engraving machine to customize a unique electric guitar souvenir for his behind-the-scenes team.
An Italian gentleman successfully proposed to his girlfriend with a steak engraved “marry me” in a restaurant. The good memories brought by these sculptors have become the power source for Ortur to promote the development of the semiconductor laser engraving industry.
Aufero continues ORTUR’s leadership quality at the ultra-low price while maintaining superior performance. The brand puts a lot of effort into securing protection and a worry-free after-sales experience. It brings the technology to a more affordable segment attracting more ordinary creators.
Aufero Laser 1 can be purchased on the companys official website here and it will ship an USA version to USA customers and EU customers will be able to get the device from the Belgium warehouse. Aufero Laser 1 with Aufero AL1-LU2-2 head sells for €199.99 to EU customers ($199.99 for US customers), the version with Aufero AL1-LU2-4 SF, Aufero AL1-LU2-4 LF sells for €299.99 to EU customers and ($299.99 for US customers) but please be aware that the this is a discounted price for early bird customers. Customers who use AUFEROTOP1 code on ortur.net website will be granted an additional $5 off for all products except OLM-2 Pro.
For beginners who try carving machines for the first time, with a limited budget, they want to choose a device with outstanding performance, stability, reliability, and ease of use. Aufero Laser 1, which is very cost-effective and originated from ORTUR, must be their best choice.
