Like most of the firings big tech have been doing lately, the reason is being put down to "significant headwinds" which seems to suggest that either a low carb diet is not agreeing with many on the West Coast, or PR firms are just photocopying cliches and distributing them to other companies.

Amazon's VP of smart home and health Melissa Cha told staff:  "More recently, Halo has faced significant headwinds, including an increasingly crowded segment and an uncertain economic environment. Although our customers love many aspects of Halo, we must prioritise resources and maximise benefits to customers and the long-term health of the business."

Amazon spokesperson Kristy Schmidt told The Verge in an email. "We recently made the difficult decision to stop supporting Amazon Halo effective July 31, 2023. We are incredibly proud of the invention and hard work that went into building Halo on behalf of our customers, and our priorities are taking care of our customers and supporting our employees."

The company says it will refund customers who bought a Halo devices or accessory band in the last 12 months. All unused prepaid Halo subscription fees will be refunded, and users will no longer be charged. 

Amazon kicked off another round of layoffs today, impacting its cloud computing and human resources divisions -- it should really do something about all that wind.