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Musk going to have another word with Apple about its app tax

by on03 August 2023


This is a nice little company you have Mr Cook, it would be a pity if anything happened to it

X-rated billionaire Elon [look at me] Musk has just discovered how much his company is paying to Apple for the privilege of being within Apple’s walled garden.

Musk, who is not a fan of paying bills, or even getting planning permission has said that he’s going to have a word with Apple boss Tim Cook about “adjusting” the 30% fee that Apple takes from in-app purchases made via its App Store.

He said that changing the way that it’s charged would maximise the amount that creators on Twitter would receive when followers subscribe to their exclusive content.

His idea is that Apple collects its cash from the subscription fee that Twitter holds onto, rather than 30% of the entire subscription cost which Twitter collects.

It’s not the first time that Musk has made his feelings known about Apple’s 30% fee. In November last year, shortly after acquiring Twitter in a deal worth $44 billion, Musk tweeted that “app store fees are obviously too high due to the iOS/Android duopoly,” adding: “It is a hidden 30 per cent tax on the internet.”

However Cook ended up inviting Musk to Apple’s headquarters in Cupertino to discuss this and a number of other matters, and despite having what Musk described as a “good conversation,” Apple’s 30 per cent fee stayed in place.  So it can’t have been that good a conversation for Musk.

Few people expect Apple to change its position this time around, after all, the tech giant hardly has a reputation for flexibility.

Last modified on 03 August 2023
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