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GPU market appears to be turning around

by on29 August 2023

AMD and Nvidia doing well

Jon Peddie Research reports the growth of the global PC-based graphics processor unit (GPU) market reached 61.6 million units in Q2’23 and PC CPU shipments decreased by 23 per cent year over year.

GPUs will have a compound annual growth rate of 3.70 per cent during 2022–2026 and reach an installed base of 2,998 million units at the end of the forecast period. Over the next five years, the penetration of discrete GPUs (dGPUs) in the PC will grow to reach a level of 32 per cent.

Year to year, total GPU shipments, which include all platforms and all types of GPUs, decreased by 27 per cent, desktop graphics decreased by 36per cent, and notebooks decreased by 23 per cent.

However, in a quarter that is traditionally down, quarter-to-quarter shipments had a significant increase in shipments. OEMs and the channel took more GPUs and add-in boards than normal, indicating the old inventory is gone and demand is high, despite Web mutterings about AIBs being overpriced.

AMD’s overall market share increased 1.2 per cent from the last quarter, Intel’s market share decreased by 0.4 per cent, and Nvidia’s market share decreased by 0.8 per cent.


Overall, GPU unit shipments increased by 12.4 per cent.  

from last quarter, AMD’s shipments increased 22.9 per cent, Intel’s shipments rose 11.7 per cent, and Nvidia’s shipments increased 7.5 per cent.

Quick highlights

  • The GPU’s overall attach rate (which includes integrated and discrete GPUs, desktops, notebooks, and workstations) to PCs for the quarter was 115 per cent, down 2.6 per cent from last quarter.
  • The overall PC CPU market increased by 15 per cent quarter to quarter and decreased 23.0 per cent year to year.
  • Desktop graphics add-in boards (AIBs that use discrete GPUs) increased by 2.9 per cent from the last quarter.
  • This quarter saw -31.9 per cent change in tablet shipments from last quarter.

The second quarter is typically down compared to the previous quarter. This quarter was up 12.4% from last quarter, which is above the 10-year average of 8.1%.

GPUs have been a leading indicator of the market because a GPU goes into a system before the suppliers ship the PC. Most of the semiconductor vendors are guiding up for the next quarter an average of 9.8%. Last quarter, they guided 15.3 per cent, which was too high.

PR president Jon Peddie said: “Q2 was surprisingly up, significantly up, led by AMD in growth and by Nvidia in total shipments. Nvidia had their best results in notebooks, AMD did well in desktops, and Intel had year-to-year overall growth. The suppliers are bullish and expecting a strong third quarter, which is normal—if things will ever be normal again.

“Whereas the increased shipments are welcome good news, the overall PC market and, therefore, the GPU market, has been on a steady decline since 2010. And so, if the market has indeed turned around, it’s not going to get to the levels it was 10 years ago.”

Last modified on 29 August 2023
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