While PC sales have been pretty rubbish across the industry, IDC noticed that things have been particularly bad at Apple.

While most companies saw a decline in sales of between seven to nine per cent, the fruity cargo cult Apple saw its numbers decline by 29 per cent.

IDC found the market dropped 7.6 per cent year over year with 68.2 million PCs shipped. It said that the long PC market decline may be over, and we could be headed for better days with the holiday shopping season approaching in the final quarter.

But that does not explain why Apple’s number was total pants -- the only other company with double-digit reductions was Asus, with -10.7 per cent. HP even managed to increase sales by a slim 6.4 per cent. The Tame Apple Press claims it is because of supply issues. In other words, it sold poorly because fewer Apple PCs were on the market.

However, it appears that Apple knew that things would be bleak.  In the company’s last financial statement, Apple CEO Tim Cook said the challenging macroeconomic environment affected iPhone, Mac and Apple Watch sales. It is odd that a challenging macroeconomic environment only affected Apple.