For those not in the know, AI has been developed and incorporated into nearly every software and hardware product Apple’s rivals have come up with in the last year. This led many to think Apple had dropped the ball, much like it did when it failed to invent smartphones or MP3 players.

The Tame Apple Press is saying that their favourite company is ready to “prepare its response” and plans to develop features for its full range of devices.

Apple's senior vice presidents in charge of AI and software engineering, John Giannandrea, Eddie Cue and Craig Federighi, spearhead Apple’s effort and have been given $1 billion annually to invent something already done.

Giannandrea oversees the development of the underlying technology for a new AI system, and his team is revamping Siri so that it is less dim.

The Tame Apple Press claims that this more intelligent version of Siri could be ready as soon as next year, but there are still concerns about the technology and it may take longer for Apple's AI features to spread across its product line.

Meanwhile, Federighi's software engineering group is adding AI to the next version of iOS. There's a mandate to fill it with features running on the company's large language model, or LLM, which uses a flood of data to hone AI capabilities.

The new features should improve how Siri and the Messages app can field questions and auto-complete sentences, mirroring recent changes to competing services.

Given that timetable, it does not look like Apple’s rivals have much to worry about, as it is unlikely that Jobs Mob will have products that can be marketed as strongly as those centred on ChatGPD. To be fair though, the requirement for a better product has never stopped Apple. All it needed was slick marketing and an expensive price tag.