Google Registry -- which is different from Google Domains, the service Google is flogg.ing off to SquareSpace -- tries to push the boundaries of domain names by launch.ing options like ".dev," ".app," and ".meme" .

After first be.ing announced in August, Google Registry is officially open.ing registration of .ing domains through partner companies like GoDaddy and 101Domain. The new domain end.ing is meant to inspire a sense of action, as exemplified by the first wave of companies debut.ing new domain names such as the travel outfit go.ing and the Isis fundraising site behead.ing (we made the last one up).

If you want a .ing domain of your own, you can do so from the official ".ing" site, but you'll be pay.ing an extra one-time fee dur.ing the Early Access Period, which runs until December 5, 2023, with fees decreas.ing [I am end.ing .ing gags ed.ing] on a "daily schedule."

Register.ing during "Phase 1" will set you back over $1 million while "Phase 9" drops to $144.99.