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Studios want to own performers' digitally scanned likenesses

by on08 November 2023

Digital slavery

Talks between the Screen Actors Guild (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) have stalled over the studio's demands that they keep AI slaves of actors who will work forever.

Previously, the AMPTP insisted that its most recent proposed contract was its "best and final" offer. But, according to The Hollywood Reporter, SAG-AFTRA refused and walked away from the negotiations over the AMPTP's insistence on pushing for new rules regarding using people's likenesses that would ultimately leave actors in the lurch.

The AMPTP's newest contract would allow studios to secure the digitally scanned likenesses of all Schedule F performers -- guild members making more than the minimum $32,000 / episode rate for series or more than $60,000 for feature films.

Since the strike began earlier this year, the AMPTP has been trying to get SAG-AFTRA on board with the idea of studios paying actors for their likenesses.

This most recent proposal would allow studios to use digital scans of dead actors without the consent of their estates or the guild. However, SAG-AFTRA has refused and expressed its desire for changes, requiring the studios to pay actors each time their faces are used and receive consent from those actors before doing so.

SAG-AFTRA posted a short message to X (formerly Twitter) stating, "There are several essential items on which we still do not have an agreement, including AI."

Last modified on 08 November 2023
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