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Apple claims no one can invent reality

by on28 February 2024

Sues US Patent Office for not confirming its version of reality

Apple has launched a legal attack on the US Patent and Trademark Office for not giving them trademarks for its fake-reality software tools "Reality Composer" and "Reality Converter."

Apple, whose fake-reality tech is a big part of its new Vision Pro headset, begged the court to overturn the USPTO's decision that the phrases were not unique enough to get federal trademark protection.

Consumers must use imagination to understand how the daft phrases 'reality composer' and 'reality converter' -- which sound like sci-fi nonsense -- relate to Apple's products," the complaint said.

Apple insists the terms are suggestive, just as Burger King is a fast-food chain and not a real king."

Apple's Reality Composer and Reality Converter let developers make and change 3-D fake-reality content for Apple apps. The content works with Apple devices, including the Vision Pro mixed-reality headset, which the tech giant started flogging earlier this month.

However, Turkish visual effects company ZeroDensity challenged Apple's trademark applications at the USPTO, saying that the phrases could not get federal trademarks because they only described what the software did.

ZeroDensity also said Apple's trademarks would confuse people with its own "Reality"-related marks.

ZeroDensity, the named defendant in the case, said it was shocked and worried by Apple's twisting and lying about our company and was "firm in defending our 'Reality' trademarks."

A USPTO panel agreed with ZeroDensity that Apple's marks were descriptive without saying whether they would confuse consumers.

Apple said its phrases were "made-up words made by Apple that do not describe the software tools."

"Unlike descriptive words like Raisin Bran or American Airlines that clearly describe the goods and services offered under the brand name," Apple said.

"As clever as Apple is, it cannot 'compose' or 'convert' reality," Apple said. Jobs' Mob blamed ZeroDensity for trying to "claim wide rights in the word 'reality,' which no one group can own."

Apple has been unaware that the company has been operating its reality distortion field for years, and we would argue that it has prior art on that invention.

Last modified on 28 February 2024
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