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Telegram wants to make its business options more professional

by on02 April 2024

Heading for profit and an IPO

Telegram is revolutionising business communication with the launch of Telegram Business, which it claims will make business communication more efficient and effective.

The outfit claims that Telegram Business offers a suite of standout features that give businesses a competitive edge in online communication. From customisable start pages to business hours settings and powerful chat management tools, this platform is designed to help you stay ahead in the game.

Telegram is also breaking new ground with its ad-revenue sharing model, which will benefit public channels with 1,000 subscribers or more.

According to TechCrunch, the introduction of Telegram Business comes hot on the heels of founder Pavel Durov's ambitious goal to turn a profit by 2025. With the app already boasting 900 million users, it seems like a strategic move towards a future IPO

Telegram Premium is at the heart of it all, offering users access to a bundle of premium features for just €4.99 per month on iOS and Android. And with options for three-month, six-month, or one-year plans, there's something to suit every budget.

Telegram Business is set to turbocharge the Premium experience, providing businesses with easy-to-use tools and features that don't require a PhD in coding. From displaying opening hours and locations on a map to greeting customers with customised start pages, the possibilities are endless.

Then there is a "quick replies" feature, offering shortcuts to preset messages complete with formatting, links, media, stickers, and files - just like on WhatsApp.

It all means that businesses can set custom greeting messages, manage availability with away messages, and categorise chats using coloured labels for easy organisation. Telegram promises to offer more features in future updates.

Last modified on 02 April 2024
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