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Disney backs down on insisting on an arbitration

by on21 August 2024


Backlash on case was a PR disaster

Mickey Mouse outfit Disney has backed down on what must have been the worst court advice ever from a PR standpoint.

For those who came in late, Jeffrey Piccolo, the husband of a 42-year-old woman who died last year due to an allergic reaction that occurred after eating at a restaurant in the Disney Springs shopping complex in Orlando, sued Disney. Disney replied that he could not take the case to court because he had once signed a trial membership for Disney+. This meant that rather than going to court, he had to go to arbitration.

The case gained widespread media attention after Piccolo's legal team challenged Disney's motion to dismiss the case, arguing that a forced arbitration agreement Piccolo signed was effectively invisible.

Disney has now agreed that a wrongful death lawsuit should be decided in court.

The ironically titled, Disney Experiences chairman Josh D'Amaro said: "With such unique circumstances as the ones in this case, we believe this situation warrants a sensitive approach to expedite a resolution for the family who have experienced such a painful loss. As such, we've decided to waive our right to arbitration and have the matter proceed in court."

Last modified on 21 August 2024
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