Apple's Steve Jobs might have found that Big Media does not like being told what to do. Steve issued a few orders to the big content companies to toe the line on his plan to shut down Abobe's Flash.

However according to Apple Insider rather than do what they were told, the Media Companies have told him to sod off. Apparently they don't want to waste money converting their vast multimedia libraries from Adobe's Flash just to make Jobs happy. Time Warner and NBC Universal, told Apple they won't retool their extensive video libraries to accommodate the iPad. They apparently have come up with the logic that such a reformatting would be expensive and not worth it because Flash dominates the Web.

To make matters worse for Jobs they appear not to be too bothered about using his iPad toy. They are betting on a new fleet of iPad-like devices promised by Dell and HP, which they expect will run Flash and therefore not require any changes to their existing libraries of web content. Google TV, which is expected to promote Flash as a media distribution technology, although not to mobile users.