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Adobe dubs Jobs' flash campaign a failure

by on10 June 2010


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We gained market share


Adobe claims
that its Flash software is doing rather well despite being attacked by Apple's Steve Jobs.

Jobs wants the world to abandon Flash, which is used on most websites in the known world. But after a sustained attack by Jobs in his tame media, Adobe said that its Flash Player will be on more than 250 million smartphones by the end of 2012. Adobe said on Wednesday it has long provided a scaled-down version of its Flash software for mobiles that are less powerful than the new generation of smartphones which enable consumers to surf the full Web and watch videos and rich media.

Adobe said its newest Flash version was gaining traction with smartphone makers in spite of Apple's resistance. The outfit might not get to the iPhone or iPad, Anup Murarka, director of technology strategy, said.  But there is a seeing continued growth in the install base and the usage of Flash and we see that continuing to grow. Adobe said it expects its Flash software to be supported in more than half of the 300 million smartphones expected to ship in 2012.
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