Published in AI

Windows tablets are doing well

by on02 February 2016


Microsoft only bright spot in tablet market

For years Microsoft held a torch for the tablet even while everyone else mocked them. When Apple turned the concept into a gimmick and everyone bought one, Microsoft was mocked for not really understanding the tablet.

Now it seems that Redmond is the only one making tablets that people want again, as the market slowly shrinks to the point before Jobs claimed “his” invention was a “game changer.”

Strategy Analytics said that final quarter of 2015 witnessing the worst year-on-year decline for a product that it has seen.

The company's 'Preliminary Global Tablet Shipments and Market Share by Operating System: Q4 2015' report estimates that tablet shipment numbers fell to 69.9 million units in Q4, which is a record drop of 11 per cent. Over the full year of 2015, shipments reached 224 million units which represented a drop of 8 per cent.

TrendForce estimated a bigger drop over the course of the full year with a 12.2 per cent decline compared to 2014's shipment numbers.

However Strategy Analytics said that the only one to do well was Microsoft. Windows tablets witnessed growth of 59 per cent in Q4 compared to the previous year.

Part of this is because 2-in-1 PCs are doing well and expected to do better. Strategy Analytics observed a huge 379 per cent  leap in year-on-year growth in Q4 2015.

Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies service at Strategy Analytics, said: "2-in-1 Detachable Tablets have reached an inflection point in 2015 as computing needs continue to trend more and more mobile and Tablets with Windows 10 can compete against iOS in the premium and high price bands and equally well against Android in the mid and lower price bands.

"The Q4 2015 launch of Surface Pro 4 and Surface Book was met with many 'Surface clones' by Microsoft's OEM partners at lower price points. This variety of devices will bolster momentum of Windows Tablets going forward."

Apple is still the top tablet vendor with a share of 23.1 per cent in Q4 of last year. But it fell heavily from 27.3 per cent the previous year. Cupertino's shipment numbers dropped from 21.4 million units to 16.1 million units this year.

Samsung was in second place with a 12.9 per cent market share, down from 13.9 per cent the previous year. Lenovo saw slight growth in third place with an increase from 4.7 per cent to a 5.7 per cent share in Q4 2015, with Amazon slipping to fourth place, dropping from 4.9 per cent to 4.4 per cent.

Last modified on 02 February 2016
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