A new survey has revealed that most iPhone users are underwhelmed by the company’s AI features. Despite Job’s Mobs considerable investment in its “Apple Intelligence,” it seems that for many, these features add little to no value. The findings, published by tech trade-in site SellCell, paint a picture of widespread dissatisfaction among Apple’s fanboys.
According to the survey, nearly half (47.6 per cent) of iPhone users did report that mobile AI played a role in their decision to purchase a new device. However, this figure still suggests that more than half of iPhone buyers are not swayed by AI advancements when choosing their next phone. For comparison, just 23.7 per cent of Samsung users felt the same way, highlighting that Apple’s apparent lead in AI adoption is more illusion than substance.
Even more damning are the results showing how poorly iPhone users view Apple’s AI features once they’ve actually had a chance to use them. A staggering 73 per cent of Apple Intelligence users reported that they found the AI features either "not very valuable" or that they "add little to no value" to their smartphone experience. This is an even more alarming statistic when compared to Samsung users, where the dissatisfaction rate climbs to 87 per cent, as Galaxy owners struggle to see the point of the AI features on their devices.
Among the AI tools that have caused the most disappointment in Apple devices, "Writing Tools" emerged as the most popular, with 72 per cent of users indicating they find this feature useful. However, this statistic is tempered by the fact that most iPhone owners still do not find these tools to be essential. Other features, such as "Notification Summaries" (54 per cent) and "Priority Messages" (44.5 per cent), also appear to be of limited appeal to users, with many complaining that they do little to improve the overall smartphone experience.
Perhaps most telling is the lack of interest in the more advanced AI tools Apple has rolled out, such as "Clean Up in Photos" (29.1 per cent) and "Smart Reply in Mail and Messages" (20.9 per cent). These features, once touted as breakthroughs in user experience, have largely been ignored by iPhone owners, who seem unimpressed by Apple’s attempts to convince them that AI is the future of mobile computing.
The underwhelming response to Apple’s AI features suggests that, despite its marketing efforts, the tech giant has failed to create meaningful value for users. And with the much-hyped integration of Genmoji and ChatGPT yet to make a significant impact, it remains to be seen whether these additions will be enough to change the minds of users who, for now, remain unconvinced of the benefits of Apple’s AI offerings.
