Analysts claim that the company is seeing increased demand for its motherboards and graphics cards, and the company is expected to ship four million graphics cards in 2016.
This is good news for the company, even if it is not overtaking Asustek, Haier and Lenovo, in China's gaming notebook market it is doing better in foreign parts. The company's gaming notebook shipments are expected to reach 1.1 million units in 2016, up from 900,000 units in 2015 due to strong sales in Europe and North America.
MSI is getting brand recognition in the gaming market and its motherboard and graphics card shipments. MSI's flogged 3.45-3.55 million units in 2015 branded graphics card shipments last year and analysts cliam that it will grow 13-16 per cent on year to reach four million units in 2016. Analysts approached by Digitimes claim that Gigabyte will ship 3.5 million units and Asustek Computer five million units in 2016.
MSI shipped five million branded motherboards in 2015, but it got its bottom kicked by price competition from Asustek and Gigabyte. This caused the company to suffer losses. This year shipments of mid-range and high-end motherboards improved, the company is expected to have some profits in 2016.