The company wants the cash injection to develop a publishing hub to help mobile game developers reach their full potential.

CEO Alexandre Yazdi tod the assorted throngs at Casual Connect Europe in London,that Paris-based Voodoo had not done that well for its first five years. What it did was analyse its failures and applied them to its next game, Paper.io. It turned out to be a smash hit,

Established in 2013, Voodoo has nine games in the top 25 downloaded games, including Baseball Boy, Stack Jump, Idle Balls, Dune, Rolly Vortex, Snake vs Block, and Flappy Dunk.

Gabriel Rivaud, vice president of games at Voodoo, said the company believes in a data-driven process for taking promising games. The company has about 150 million monthly active users, and it had about 300 millon downloads last year.

“After four years of turmoil, we had to change our ways. From data we gathered, we were able to improve our game and deliver millions of downloads.”

The company takes learning from the various games and applies them to the other development teams that it is working with. And once the games are published, it applies its user acquisition and monetization teams to making them more successful.

Voodoo focuses on smaller, simpler games, and it is launching about five games a month. "We don’t rely on intellectual property”, Yazdi said.