“Looking forward, we expect game playing time and in-game consumption activity to largely normalise industry-wide as people return to work, but also believe that games have structurally expanded their long-term audiences and appeal”, the company said in its first-quarter results. Tencent said after things get back to normal, advertisement impression growth and online services advertisers revenues will slow It also sees multinational brands scaling back their global marketing budgets as they grapple with the coronavirus pandemic in their home markets.
Tencent reported a 26 percent year-on-year increase in revenue for the first three months of the year to 108.1 billion yuan, while net profit rose six percent over the same period to 28.9 billion yuan.
GlobalData Senior Analyst for Thematic Research Rupantar Guha said Tencent’s gaming division is thriving despite the COVID-19 crisis, posting impressive revenue growth in Q1 2020. Tencent sits at the top of GlobalData’s gaming software thematic scorecard, ahead of 36 companies in the gaming software market.
“Tencent is one of only seven companies in this ranking with a rating of 4 out of 5 for the coronavirus theme, which implies that the company is in a strong position to cope with the effects of COVID-19. In particular, it publishes several of the most popular mobile games. In Q1 2020, Tencent’s smartphone games revenue grew by 64 percent year-on-year, driven by titles such as Honor of Kings and Peacekeeper Elite (the Chinese mobile version of PlayerUnknown's Battlegrounds).
“Tencent’s gaming revenue is expected to continue to grow in 2020 as the company launches new titles. However, it will struggle to maintain its current rate of growth as lockdowns are relaxed and people have less free time for gaming. A major area of focus for Tencent will be its wholly-owned subsidiary, Riot Games (the maker of League of Legends). Riot Games’ new titles, including League of Legends: Wild Rift, Valorant, and Legends of Runeterra, will help Tencent challenge Activision Blizzard’s titles like Call of Duty, Overwatch, and Hearthstone.”
Tencent’s online game revenue momentum is likely to continue due to a strong pipeline, with potential blockbuster titles slated to release this year