Huggy is terrifying monster from a popular horror game called Poppy’s Playtime. The game is for adults but for some reason young kids really like it. Huggy Wuggy has a gaping mouth filled with rows of spiky teeth and is the sort of thing that kids have nightmares about. The only problem is that they are not.

Content creators are taking advantage of his popularity; even off-brand Huggy Wuggy plushies are being sold to children, sometimes even as bedtime cuddly toys.

But child care experts are warning parents about the "deceiving character.” One UK principal, David Hegarty, wrote on Facebook:

"It has been brought to my attention that a character named 'Huggy Wuggy' is being viewed by our children online... The character can be easily viewed on YouTube channels and is a teddy bear with razor-sharp teeth that sings worrying songs about hugging and killing. In one of the videos, the bear asks the viewer to take their last breath. It is a very deceiving character, as hugs should be seen as something kind and loving."

Another UK-based principal, Justine Brown, claims that pupils are playing a Huggy Wuggy game on the playground, "hugging and whispering nasty things in the recipient's ear."

Some adults seem to believe that the character was created maliciously, with the intent to inspire real violence, with his name and toy-like appearance being a way to slip past the watchful eye of the algorithm and brainwash children. Sheesh with imaginations like that no wonder they are so terrified – the parents not the kids.

The character was originally designed to scare adults; his popularity with young children and subsequent spread online couldn’t have been predicted by the creators of Poppy’s Playtime. If parents are so worried about it why don’t they block it from their child’s phones rather than complaining to some state legislator asking it to do their job for them.

While the popularity of Huggy Wuggy is very real, children are not being brainwashed into acts of violence; the worst the creature can inspire is a bad dream.ž

Here is the song that goes with the game:

My name's Huggy Wuggy
Body fuzzy and cuddly
Don't you wanna come and hug me?
Hug me day and night
My name's Huggy Wuggy
Sharp teeth leave you bloody
Don't you ever call me ugly
Hug me 'til you die
I know where you're hiding
Down the vents you're sliding
Don't you know that I will find you?
Anywhere you go
In the dark I'm waiting
There is no escaping
Don't you know I'm right behind you?
Closer than you know
This is my factory
This is my home
Ten long years I've walked these halls
Waiting all alone
So won't you come and play with me?
Stay a little while
Promise I won't bite that hard
Just believe my smile
My name's Huggy Wuggy
Happy you came to Playtime
Stay until the night turns daytime
Play all through the night
My Name's Huggy Wuggy
Though I don't get hungry
I still want to taste you
Just a tiny bite
This is my factory
This my home
Ten long year's I've walked these halls
Waiting all alone
So won't you come and play with me?
Stay a little while
Promise I won't bite that hard
Just believe my smile
My name's Huggy Wuggy
Body fuzzy and cuddly
Don't you wanna come and hug me?
Hug me 'til you die