Sony announced it would be increasing the cost of PlayStation 5 - in response to "high global inflation rates, as well as adverse currency trends" - earlier today, with the price hike impacting most markets around the world, effective immediately.
While many would have expected a bit of snark from Vole, Microsoft just noted that existing Xbox Series X/S prices remain the same.
Sony increased prices in the UK (where, face it, everyone increases prices for no reason) and €50 in Europe - with similar bumps occurring in Japan, China, Australia, Mexico, and Canada, but not the US for the time being.
Microsoft noted that, despite Sony's price hike, the "Xbox Series S suggested retail price remains from £249.99 and the Xbox Series X is from £449.99."
While Microsoft definitely did not say it, it might have its snark set to stun because it might have to make a price rise of its own in the future. Industry analyst Piers Harding-Rolls thinks that Microsoft will first want to "take advantage of Sony's increase to push its 'value' message, especially around the Xbox Series S, Game Pass and its All Access offer as we enter the holiday shopping season" before making any similar pricing moves.