In order to simply make the card a bit more appealing to the buyers, POV is one of the few partners that has used a full sticker for plastic part of the cooler on GTX 480 and GTX 470 cards.

Basically, all the GTX 400 series cards will be the same once they finally arrive on retail/e-tail shelves, and all that partners can do is to design the box and the cooler sticker in order to be a bit more interesting to consumers. Of course, you can always go for the factory overclock or different cooler but we are quite sure that those cards will wait for a while, and probably won't show up before May.

Point of View cards are already listed all over the UK and Europe and you can find them here.