AMD and its add-in-board (AIB) partners have decided to kick of yet another price war campaign by lowering the price of the Radeon HD 7990 Malta dual-GPU graphics card from around US $1,200 down to US $699.99.

The price cut has been already implemented at the USA Newegg.com and we are seeing same thing all around Europe. While it was priced at anywhere between US $1,100 and US $1,200 at Newegg.com, the HD 7990 is currently listed at anywhere between US $699.99 and US $789.99. In Europe, the HD 7990 was previously selling at around €950+ depending on the region while most of the listings now put it around €700. The German-based Mindfactory.de even has the XFX Radeon HD 7990 listed as low €599.75.

The AMD Radeon HD 7990 features two 28nm fully enabled Tahiti GPUs for a total of 4096 stream processors and 6GB of GDDR5 memory (3GB per GPU). The GPUs are working at 950MHz base and 1000MHz Boost clocks and while 6GB of GDDR5 memory paired up with 2x384-bit memory interface ended up clocked at 6000MHz.

AMD has already released a new Catalyst beta driver that fixes some of the micro-stuttering issues and with the right Crossfire profiles that are released occasionally, it certainly puts a decent fight against, now much higher priced GTX Titan and the GTX 690 graphics cards. Of course, Never Settle bundle with a total of eight AAA titles with a value of around US $100, gives it an even better edge against the competition.

The current price puts the Radeon HD 7990 directly against a bit cheaper Nvidia Geforce GTX 780 graphics card and it looks like AMD decided to make its first move in the new price war campaign.

You can check out Newegg.com prices here and some European listings here.