Kit Guru’s deep throats have suggested that AMD executives have a price cut sitting on their desks right now and are thinking about it.

AMD’s air-cooled Fury GPUs sell for around £430-£450, which sets it against Nvidia’s Maxwell-based GTX 980. This card can be found for anywhere between £380 and £450 depending on retailer and brand.

While the Fury is a good card, it is hard to compete at those prices so the idea is to drop the price to make it look more attractive – at least that is what the rumour says.

The question then becomes how much and if it will apply to the water-cooled FuryX, which is positioned to compete with the GTX 980Ti around £500.

We have put in a few calls to AMD to see what they are doing and will let you know when we hear back.