Dubbed Ultra the service starts on April 4 and will give Sony's 4K users some much needed content.
Sony Pictures Entertainment VP Jake Winett during a press event in San Francisco that Sony wanted to give consumers a streaming option that showcased the best 4K content that we can offer with the ease of a streaming service.
Ultra was first mentioned at CES this year, but Sony unveiled a few more details. The new service will offer 4K HDR movies to stream, including extras that have previously been able only on physical discs.
Some of the launch movies will include “Concussion,” “The Night Before” and “The Walk” as well as “Crouching Tiger, Hidden Dragon.” Movies are priced at $30 a title. At launch, Ultra will only offer titles for sale, and no transactional VOD rentals.
Sony will promote the service this summer by giving buyers of their new 4K TV sets four free Ultra titles. However so far there is no plans for limited time rentals and you will have to buy the content for ever.
Ultra ties into UltraViolet, which is a cloud locker service backed by Sony. Consumers will be able to upgrade SD and HD quality movies from their UltraViolet cloud locker. Sony is also automatically adding any movie purchased on Ultra to UltraViolet, so consumers will be able to stream these titles on other 4K streaming services in the future.