Published in Graphics

Graphics card price hike likely

by on28 August 2017

Memory issues

Consumer demand for graphics cards may be undermined by price hikes arising from the GDDR memory shortage.

According to Digitimes, first-tier vendors are expected to raise their Nvidia GeForce GTX 1080/1070/1060/1050 graphics card pricing by three to 10 percent at the end of August.

From April to mid-July, the cryptocurrency mining segment mainly contributed graphics card to sales.

With demand from the segment starting to cool off since mid-July and graphics cards' supply and pricing both stabilising, sales from the retail channel have started picking up.

But the stable pricing may not last long because price hikes caused by memory shortages could again deter consumer demand.

Samsung and SK Hynix have cut their memory supply for the graphics card segment, August quotes for RAM used in graphics cards have risen to US$8.50, up by 30.8 per cent from US$6.50 in July.

Both memory suppliers have allocated more of their production capacities to making memories for servers and handsets, reducing output for the graphics cards segment and fuelling the price rally.

Last modified on 28 August 2017
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