Earlier stock problems for the Oculus Rift and HTC Vive are now over but no one is buying, according to a Steam survey.

We had already suggested that the Rift and Vive would not have mass market appeal, mostly because the hardware requirements were too great. It looks like betting the farm on the tech was not a good idea.

With the Oculus Rift priced at £550 and the HTC Vive at £800, the price is obviously the main problem, with a Steam survey showing that only 0.18 percent of users own an HTC Vive and only 0.10 percent have an Oculus Rift.

HTC Vive sales grew only 0.3 percent in July and were completely flat in August. Oculus Rift sales grew by the same amount in July and just 0.1 percent in August.

To be fair the Oculus Rift will not officially launch in the UK until September 20, but it is hard to see how it will be more popular in the EU.

This does not mean that the technology is stuffed. It just means that the small number of early adopters who wanted to play with it already have one. Interest from the great unwashed is not happening. This is mostly because there are no games or anything interesting to play with.

This might change with the arrival of the PlayStation Neo console,that is specifically designed with the PlayStation VR headset in mind. Not only will it be cheaper, at £350 it also has significant software support from the rest of the games industry. Still it is an Atlas-like task for Sony to convince the world that VR is a good idea.