Published in Mobiles

Samsung mocks RIM in latest ad

by on21 January 2013

RIM gets Apple treatment

Remember Samsung’s smug and cheeky “sheeple” ads targeting Apple users? The company is now using a similar approach to take on BlackBerry devices, portraying them as corporate workhorses, unpopular with their users.

The ad is set in the offices of a fictional mobile game developer, working on their next big title, Unicorn Apocalypse. The ad shows developers and other staff members using BlackBerry devices for work and indirectly mocks their lack of features. Meanwhile the ad also features Galaxy Note 2 and S III devices and promotes their security features.

Since security is a major selling point for RIM handsets and Samsung is using the ad to promote its SAFE technology, which allows consumer devices to be securely hooked up to a company network and used as work devices.

Although RIM devices are still relatively popular in business circles, they are losing some of their appeal as the competition is catching up and seizing chunks of the business market. The Canadian outfit is pinning its hopes on BlackBerry 10, which should debut soon.

Check out the ad after the break.

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