Microsoft is ready to make the news that Lumia is the new brand name that will take the place of Nokia.
The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site. Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Other countries will follow, but France will be the first to surrender to the new regime.
Rebranding announcements will be made in the coming weeks. Microsoft's choice to use Lumia as the Nokia replacement won't come as a surprise to many. Nokia's Windows Phone apps have been rebranded to Lumia recently, and holiday ads will be pushing Lumia instead of Nokia.
Lumia devices still carry the Nokia logo at the front and back typically, and Microsoft could opt for just Lumia or Microsoft at the front and back. The name Nokia still exists as a separate company without its phones business, but the Finnish firm now focuses on mapping and network infrastructure.