Microsoft has rolled out its first non-Nokia Lumia smartphone this month with an affordable price tag in its keymarkets.

It appears that it is dropping the Nokia name just months after buying the Finnish company's handset business. Loaded with its latest Windows Phone 8.1 operating system, the Lumia 535 and Lumia 535 dual SIM will be priced at around 110 euros before taxes and subsidies, Microsoft said in a statement.

The phone will feature a wide-angle 5 megapixel front-facing camera and a 5-inch qHD display screen, the company said. Microsoft had said in the past it planned to license the Nokia brand for its lower-end mobile phones for 10 years and to use the name on its smartphones only for a "limited" time.