Published in Mobiles

Samsung's China adapted features on Jumbo phone paying off

by on29 August 2016

Wants to get the inside trouser measurement of the market

Samsung’s adding tailor-made features to its large-screen Galaxy Note 7 are causing the phone to be a sensation in China.

According to the Korea Timesanalysts have noted that the phone is doing well in China thanks to the fact that Samsung had customised the device for China-specific needs. Amongst other things, Samsung came up with a unique color line-up of blue, gold and black unlike in other markets.

Samsung has noticed that Chinese customers showed a favorable response to the Note 7. The Chinese seem to like iris scanning too. The company is mulling over a plan to introduce a model which has 128GB internal storage – double  the standard model's 64GB.

"There are needs for bigger storage in China. Hence, we think of marketing the Note 7 with 128GB storage. The final decision has yet to be made, though,"a Samsung official said.

Samsung is banking on the fact that along with the recently-launched Galaxy S7, the Galaxy Note 7 will increase its market share in China's premium segment while the Galaxy C sells more briskly in the mid-tier sector.

Samsung had total control of the Chinese market for years until home grown manufacturers nudged past it in the third quarter of 2014.

Last modified on 29 August 2016
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