Published in Mobiles

Apple is no longer the number two smartphone maker

by on07 September 2017


Never mind Tim, your company will always be a number two to Fudzilla

The fruity cargo-cult’s grip on the world’s smartphone market is continuing to slip as Huawei has knocked it from its number two position behind Samsung.

Huawei, China’s leading smartphone maker, surpassed Apple’s global smartphone sales for the first time in June and July, according to analysis by consulting firm Counterpoint Research. Huawei is now only behind Samsung in sales, and Counterpoint says that’s thanks to the company’s consistent investment in R&D and manufacturing, as well as aggressive and creative marketing.

Figures haven’t been released yet for August, though Counterpoint indicates sales for that month also look strong.

The Tame Apple press has done its best to downplay the fall in popularity by pointing out that when it comes to stiffing customers with excessive margins, Apple was still the king – apparently that is a good thing. They are praying to the emasculated shade of Steve Jobs in the underworld that Apple’s new iPhone releases will help Apple get back to being a number two in September.

Researchers at Counterpoint also point out that Huawei has a weak presence in the South Asian, Indian, and North American markets, which “limits Huawei’s potential to the near-to-mid-term to take a sustainable second place position behind Samsung”. Its strongest market is China, and it’s popular in Europe, Latin America, and the Middle East.

Huawei’s phones have become popular, thanks to designs with large displays and advanced camera functions. Despite overtaking Apple in global sales, none of Huawei’s phones appear on the Top 10 list which means that it is daring to sell more without focusing on a single brand, said Counterpoint Research senior analyst, Pavel Naiya and that while Huawei climbed to be the world’s second largest brand overall, it is surprising to see none of its models breaking into the top rankings.

“While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done — putting more muscle behind fewer products.”

According to IDC, Apple shipped 41 million iPhones in the second quarter of 2017, compared to Huawei’s 38.5 million.

Last modified on 07 September 2017
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